Kill the PRD

Most modern teams ship in days. So why are we still writing product specs like it’s 2005? Long-form PRDs may have made sense in a slower era, but today they’re a drag—slow to create, rarely read, and instantly outdated.

It’s time to replace them with something better: a concise, living doc that’s built for speed, clarity, and iteration.

Why Big PRDs Fail

The classic product doc is failing us. Here’s why:

• Too slow. Specs take weeks to write but become obsolete in days.
• Too static. Markets shift fast. PDFs don’t.
• Too isolated. Designers are in Figma. Engineers in Linear. Execs in decks. No one opens the doc.
• Too bloated. Endless feature lists hide the one question that matters: Why now?

A Smarter Alternative

High-velocity teams need a tighter artifact: a single-page document that’s built for movement, not ceremony. It doesn’t duplicate Linear or Figma. It links to them. It answers the “why,” defines the “what,” and evolves with the work.

Here’s the structure:

• North-Star Narrative: One short paragraph answering: What urgent user problem are we solving, and why now?
• Impact Metrics: 1–3 KPIs tied to business outcomes. Clear, measurable, and tracked.
• Scope: Prioritized with ruthless clarity (MoSCoW works well). Know what’s in and what’s not.
• Experience: What does “done” look and feel like? Link to a prototype or a polished mock.
• Risks & Bets: A short list of what might fail, who owns each risk, and how you’ll mitigate.

Why It Works

This doc format is effective: